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Rapala CountDown®Rapala CountDown: Consistent Depth Control The Rapala CountDown introduced the world to the "CountDown" method, a technique that allows anglers to reach fish at any depth consistently. Whether fish are suspended, at the weed tops, or holding on the bottom, this weighted balsa lure can get to them and stay in their strike zone throughout the entire retrieve. Because it is a sinking lure, it provides a slightly more controlled, subtle action than its

Why the Original Non-Weighted Suick

from dragging worms to burning spinnerbaits

this lure creates a massive underwater vibration and a "living" silhouette that predators can’t ignore

creating a chaotic escape shimmy that triggers an instinctive reaction strike

The "Belly Roll": When paused

Why Stand Out with the DRIP Series

Born in the 1980s from the mind of visionary angler Joe Borgwart

low-friction formula specifically designed to penetrate deep into tight tolerances

Smallmouth Bass

Authentic 1" Profile: Slim

Guide's Choice Pro Shop trucker hats and camo hats are the perfect accessory to keep the sun out of your eyes and look good while doing it

8 oz Body Style Flat-Sided Shad with Soft Tail Action Shallow