The Trend Forecaster's Handbook Bridget Davies With an art-school background and

With an art-school background and an impulse to make things

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including:

taking the reader on a journey that is as informative as it is beautiful

The Trend Forecaster's Handbook Bridget Davies With an art-school background andThe Trend Forecaster's Handbook is a sharp, highly visual textbook and teaching aid for students and tutors keen to know more about the world of trends, trend forecasting and consumer insight techniques. This 'how to' book provides the skills to understand and track trends and use them to inform their research, design and product development. Highly visual, the book introduces the world of trend forecasting and consumer insight in a step by step way,