New Markets, New Mindsets: Creating Wealth With South Africa's Low-Income Communities Through Partnership and Innovation by Tashmia Ismail, Nicola Kleyn, & 1 more

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New Markets, New Mindsets: Creating Wealth With South Africa's Low-Income Communities Through Partnership and Innovation by Tashmia Ismail, Nicola Kleyn, & 1 moreISBN: 9781920292034 Jacana Media, 1 January 2012 Paperback, 252 pages The base of the pyramid (BOP)the largest socio economic group, but which also has the lowest incomeis the subject of increasing attention in business practices worldwide, the current shift of which is toward creating a more sustainable market. That trend is thoroughly detailed in this helpful guide to understanding and succeeding in BOP business. Utilizing case studies from South

20 April 2015

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Publisher ‏ : ‎ Palgrave