Electronic Marketing: Theory and Practice for the Twenty-First Century

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Electronic Marketing: Theory and Practice for the Twenty-First CenturyWritten by leading players in both industry and academia, Electronic Marketing: Theory and Practice for the 21st Century provides a broad, but sound overview of this rapidly changing field. Targeted at students and practitioners who already understand basic marketing concepts, the book includes the latest discussion of Relationship Marketing and CRM as well a chapter on Improving Sales Force Effectiveness.

'Language tip'

fully addressing every assessment component to build student confidence *Cements understanding of exam questions

including machine learning

behind the scenes

whether you are studying a subject for the first time or revisiting it during exam preparation

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