The Practical Pocket Guide to Account Planning -- Chris Kocek, Paperback

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The Practical Pocket Guide to Account Planning -- Chris Kocek, PaperbackThe Practical Pocket Guide to Account Planning provides a straightforward, no nonsense approach to understanding what Account Planners do on a daily basis and how they do it. Filled with real world examples, amusing anecdotes, and useful techniques for getting to better insights, The Practical Pocket Guide provides a clear path for how Account Planners can collaborate with Creatives to produce great work that is insightful, engaging, and culturally

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