Purple Cow, New Edition: Transform Your Business by Being Remarkable -- Seth Godin, Hardcover

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Purple Cow, New Edition: Transform Your Business by Being Remarkable -- Seth Godin, HardcoverThe cult classic that revolutionized marketing by teaching businesses that you're either remarkable or invisible. Few authors have had the kind of lasting impact and global reach that Seth Godin has had. In a series of now classic books that have been translated into 36 languages and reached millions of readers around the world, he has taught generations of readers how to make remarkable products and spread powerful ideas. In Purple Cow, first

Motivational interviewing

with brand-new bonus materials including an author's note by Katherine herself

In this special 20th Anniversary edition

Why confidence isn't what you think--and why chasing it keeps you stuck

and when he has something to say

ISBN: 9780593955086

she let a presidential candidate out of her sight for the briefest moment and the man whose safety was her responsibility vanished into thin air

Nerd suggests they try something totally brand new to all of them: a polyamorous relationship

" --Guy Kawasaki

Zachary Denton

His oldest friend

From the bestselling author of The Passenger and the Pulitzer Prize-winning novel The Road comes a "profoundly disturbing and gorgeously rendered" novel (The Washington Post) that returns to the Texas-Mexico border

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