Jugaad Innovation: Think Frugal, Be Flexible, Generate Breakthrough Growth

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Jugaad Innovation: Think Frugal, Be Flexible, Generate Breakthrough Growth"Jugaad Innovation is the most comprehensive book yet to appear on the subject [of frugal innovation]." The Economist A frugal and flexible approach to innovation for the 21st century Innovation is a key directive at companies worldwide. But in these tough times, we can't rely on the old formula that has sustained innovation efforts for decades expensive R&D projects and highly structured innovation processes. Jugaad Innovation argues the West must

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