Howard Johnson's Riddle Mask Menu, 1960s

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Howard Johnson's Riddle Mask Menu, 1960sIn 1925, Howard Deering Johnson borrowed $2,000 to buy a small corner pharmacy in Quincy, Massachusetts. The enterprising young businessman paid his loan back in record time, thanks to roaring business at the soda fountain part of the drugstore. This led to the establishment of the iconic Howard Johnsons brand of ice cream stands, roadside restaurants and hotels. In the 1960s and 70s, there were more than 1,000 Howard Johnsons restaurants across the

the smoking rooms or state rooms

georgiahistory

offering Northern Italian cuisine

particularly in Mexico and Latin America

It was owned by Mormon and non-Mormon shareholders and boasted “the largest and finest bar in the West” which sold hard liquor because it was felt that if visitors weren’t allowed to “wet up” they would go elsewhere

Courtesy Henry Voigt

this menu dates from the early 1950s

Noted regulars included Oscar Wilde

Led by Guatemalan-born Celso Hurtado

It served local Ka Moi coffee

It features three thirsty crows sitting on a branch and eyeing a little boy below

a company whose history on the island of Madeira in the Atlantic Ocean goes back to 1760

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